Saturday, March 10, 2007
Sir Richard Branson
Below I have included a video of Sir Richard Branson - one of the most respected and successful entrepreneurs of this century. He has created one of the world's most recognizable yet diverse brands while creating over 200 comapnies.
Mr. Branson is idolized as an entrepreneur. Given that almost all of his strategies have gone against conventional wisdom and succeeded, Sir Branson has continually built a brand seen as "the under dog" and everyone loves the under dog.
Virgin Atlantic vs. British Airways
Virgin Cola vs. Coca Cola
It's definitely worth a watch and if you haven't read his book, "Losing My Virginity", it's definitely worth a read.
Image from www.theage.com